New beta site!  Send feedback

 Meet people, chat with friends, express yourself.Fun, safe, easy to use. Flirt, chat, date and view pics on your cell phone or online.

crushorflush
Back to School Giveaway!

Press Releas

 

Crush or Flush launches on Boost Mobile deck with enhanced features
IceBreaker Inc., a pioneer in mobile social software, announced today that Crush or Flush™ blazed through its trial period and is now available to Boost Mobile's 4.5 million subscribers with a set of new features.

BELLEVUE, Wash.,
August 14, 2007

Your social life just got a Boost. IceBreaker Inc., a pioneer in mobile social software, announced today that Crush or Flush™ blazed through its trial period and is now available to Boost Mobile’s 4.5 million subscribers with a set of new features. Crush or Flush is a fun, safe and easy to use mobile social networking platform that helps people meet, maintain friendships, and express themselves through their mobile phone - anytime and anyplace.
“Crush or Flush has been a run away success with our subscribers during the application’s trial period” said Craig Thole, director of value added services, BoostMobile. “We see this as a great opportunity for us to better leverage the Boost Live platform and drive data consumption.”
Boost Mobile users now have access to over a quarter million Crush or Flush members and can utilize the full range of social networking features for $0.69 per day, including:

  • Anonymous chat: If two members have a mutual crush, they can engage in anonymous text messaging via a proprietary system designed for mobile phones. Our service protects member e-mail addresses and mobile phone numbers.
  • Personalized profile filter: Users can easily sort and view profiles based on age, gender, orientation, location, and interests.
  • Crush List: Users can quickly find out ‘who crushed me’ which enables members to browse people who are interested in interacting with them without receiving unsolicited requests.

“IceBreaker is defining mobile social networking by creating software specifically tailored for the mobile experience,” said Michael Robinson, CEO of IceBreaker, Inc. “Boost’s leadership and vision for mobile applications aligns with ours and we’re thrilled to work with them.”
With a growing and active member base, Crush or Flush has over a quarter million members since launching in January 2007. Members typically access the service twice a week and use the service for 20 minutes per session.

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

About IceBreaker, Inc.
Based in Bellevue, Washington, IceBreaker Inc. helps people connect through mobile social software that is engaging and easy to use. IceBreaker software and services are designed first and foremost for cell phone users, ensuring a positive mobile experience through the world’s most ubiquitous device. Crush or Flush is IceBreaker's flagship product - a fun, safe, and easy to use mobile social networking platform that helps people meet, maintain friendships, and express themselves through their cell phone - anytime and anyplace. Please visit www.icebreaker.mobi for more information.

About Crush or Flush™
Members create picture profiles with tags and personal descriptions so that others can see who they are and what their interests are. Members then browse picture profiles by gender, age, location, and interest. If they find someone they like, they 'crush' them. If not, they 'flush' them. When two people like each other, they are notified of their mutual crush and can send anonymous text messages to each other without giving up any of their personal information. Further contact is up to them. Members will never know if they have been flushed, saving embarrassment for all. Crush or Flush is available through the mobile web on all cell phones, carriers and operators across the U.S. To sign up for Crush or Flush, text 'FREE' to CRUSH (27874) on your mobile phone or visit www.CrushorFlush.com.

<< Back
Download Press Release (PDF)

 

 
Media Contact
Weber Shandwick for IceBreaker
Jaclyn Ruckle, 425-452-5432
jruckle@webershandwick.com

or send a text message
or e-mail to press@icebreaker.mobi.