Meet people, chat with friends, express yourself.Fun, safe, easy to use. Flirt, chat, date and view pics on your cell phone or online.

BELLEVUE, Wash.,
July 24, 2007

IceBreaker, Inc., a pioneer in mobile social software, today announced the appointment of David Laub as chief financial officer. CFO Selections, a leading recruiting firm, identified Laub for the role based on his 25 years of international finance, accounting, and operations experience.

Laub spent fourteen years with accounting firm Arthur Andersen, specializing in managing international financial operations for  high tech and telecommunications companies.

 “As we extend our presence into new markets, David’s understanding of technology and experience leading financial operations inside and outside the US will be an invaluable asset to our leadership team and the company,” said Michael Robinson, chief executive officer of IceBreaker.

Laub joins IceBreaker after serving 10 years as president of US operations and chief financial officer for two international fishing companies. During his tenure, he led financial operations in Asia, Europe, North America and Africa. 

IceBreaker's flagship product, Crush or Flush, is a fun, safe, and easy to use mobile social networking platform that helps people meet, maintain friendships, and express themselves through their cell phone - anytime and anyplace.

IceBreaker has offices located in Bellevue, Washington, and Beijing, China, and builds mobile social networking software specifically designed for the billions of customers using mobile devices worldwide.

About IceBreaker, Inc.
Founded in 2006, IceBreaker Inc. helps people connect through mobile social software that is engaging and easy to use. Crush or Flush is IceBreaker's flagship product - a fun, safe, and easy to use mobile social networking platform that helps people meet, maintain friendships, and express themselves through their cell phone - anytime and anyplace. For more information, please visit www.icebreaker.mobi.

About CFO Selections
CFO Selections has provided finance and accounting consulting and executive search services since 2002. The Company focuses solely on locating, recruiting, and offering the highest caliber senior talent available. Its team of consulting CFOs, recruiters and partners work with clients in a collaborative manner to bridge the gap to profitable growth. Learn more about how an interim CFO can help your business at www.cfoselections.com