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Product Marketing Manager
[厦门·思明区] 2024-10-2112k-24k·14薪 经验3-5年 / 本科电商平台,消费生活 / 不需要融资 / 50-150人Responsibilities: 1、Lead product marketing content development; 2、Educate other departments on current product messaging; 3、Align all product marketing copy with Connexup’s brand ideals; 4、Manage team’s product marketing campaigns; 5、Shape product marketing campaigns that target prospective customers; 6、Outline product marketing deployment timelines; 7、Craft Connexup’s product storytelling vision and voice; 8、Convert prospects into paying customers through consistent communications。 Skills and qualifications: 1、Strong written and verbal communication skills; 2、Significant product marketing and development experience; 3、Deep understanding of market trends and product lifecycles; 4、Firm grasp of ways to develop strategic product marketing campaigns; 5、Proficiency with product design techniques based on hands-on experience; 6、Extensive experience designing customer promotions。 -
Affiliate Marketing Manager 岗位职责(Job Responsibilities) ・Develop and execute an affiliate marketing strategy to increase brand awareness and revenue for our e-commerce website. ・Strategically broaden our affiliate partnerships across diverse categories and regions, enhancing our market presence and audience reach. ・Recruit affiliates through our affiliate program and third-party affiliate platforms. ・Monitor and analyze affiliate activities, leveraging data insights to optimize performance. ・Regularly share performance reports with actionable recommendations for program improvement. ・Monitor content shared by affiliates, ensuring alignment with our brand values and product messaging. ・Educate affiliates about our target users and messages and provide guidance on appropriate brand communication, promoting a cohesive brand image. ・Collaborate closely with the product team to develop an intuitive affiliate dashboard. ・Define requirements and functionalities to streamline affiliate management and tracking. ・Complete assigned tasks within the deadline. 能力要求(Skill Requirements) ・Minimum of 3 years' successful affiliate marketing experience, showcasing revenue growth through partnerships. ・Bachelor's Degree in Marketing, Communications, computer science, or similar discipline preferred. ・Having an understanding of the marketing trends, and affiliate strategies. ・Proficiency in utilizing analytical tools to drive data-based decisions. ・Self-motivated and able to excel in a dynamic, results-driven environment. ・Must be able to speak, read, and write in English.
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Manager, Marketing Operations, CN
[上海·黄浦区] 2023-07-2825k-40k 经验5-10年 / 硕士科技金融 / D轮及以上 / 500-2000人Responsibilities 1. Build and scale CN martech stack. Core stack including marketing automatio n, campaign management, and content management. 2. Define, build and optimize lead allocation and qualification model to incre ase new customer revenue and conversion velocity 3. Create dashboards suitable for day-to-day management and executive manageme nt consumption 4. Track and report on channel effectiveness and identify opportunities to max imize ROI in high growth B2B fintech environment 5. Continue to build and refine our approach to marketing attribution 6. Identify and optimize impactful levers to drive continuous improvement What You Will Bring 1. 3-5 years experience in growth/operations, with at least 2 years experience in marketing operations/marketing automation. 2. Deep understanding of marketing automation technologies – ideally you’ve used more than one of the leading tools and are proficient in the Salesforc e CRM system also. 3. Experience building lifecycle marketing programs is highly favorable. 4. Experience in a fast-moving and self motivated culture. 5. Strong analytical skills to make data-driven decisions for commercial and o perational performance 6. Entrepreneurial mindset and a willingness to get your hands dirty 7. Confident communication skills for reporting to stakeholders at different l evels, ability to influence people across the organization 8. Exceptional organizational skills, attention to detail, and a customer-obse ssed approach -
Job Responsibilities 1. Participate in market research and brand strategy planning for company projects. Continuously optimize brand strategy, improve data performance through data analysis, customer demand, and market trends. 2. Develop and execute international digital marketing strategies, including SEM/SEO, social media, KOL, KOC, email campaigns, remarketing, etc. Improve brand exposure and promote international business growth. 3. Create a broader marketing scene and marketing resources, and continuously incubate innovative joint marketing projects overseas. 4. Responsible for identifying target customer needs, analyzing user preferences, and exploring product highlights. Independently control creative quality, create relevant content, and take responsibility for conversion results. Personnel Requirements 1. At least 1 year of relevant experience in international marketing. 2. Fluent professional proficiency (verbal and wr itten) in English. 3. Familiar with mainstream cultures overseas, understand the user culture, habits, and preferences in the target international markets. Have high sensitivity and understanding of network hotspots and trends. Experience of living/working abroad is a plus. 4. Familiar with the transmission rules and gameplay of social media platforms, have their own ideas and insights, and can produce high-quality content in various styles and forms for international brands and products. 5. Ability to communicate clearly, effectively, and confidently to build credibility and structure. 6. Work based in Shanghai, Wuxi, or Singapore, salary open.
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Job Summary: Lead the company’s brand, product, and campaign communication. Key Qualifications: Bachelor's degree or higher education background Good knowledge of marketing and advertising, good experience in brand marketing, integrated communication with a minimum of 3 years of working experience in the related industry. Candidate should have strong passion and curiosity about the company’s brand, product & Lifestyle and be familiar with internet industry trends in China and the world. Familiar with BEV and Fashion environment and industry. Excellent language skills in Chinese and English (written and oral). Good computer skills in Office. Excellent motivational, interpersonal, oral/written presentation, negotiation, and communication skills. Strong team player, effective time management.
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Marketing Manager- Greater China
[上海·徐汇区] 2023-02-2220k-25k 经验5-10年 / 本科营销服务|咨询,MCN|直播平台,文化传媒 / D轮及以上 / 500-2000人Position Profile: The Marketing Manager works across the GC team to help drive the marketing-related go-to-market strategy and activities for our products, with a special focus on *****isation of the content and messaging to ensure maximum impact in the GC market. This role requires a marketing generalist with strong content marketing and events experience who can project-manage a wide range of different activities to support impact.com’s growth in the region. They support the Sales Enablement function, and programme-manage all GC marketing projects. This role is based in Shanghai and reports to Marketing Director. Essential Responsibilities: •Oversee GC Partnership marketing programs, with deep collaboration with partner team, demand generation team, alasing process and results with global; •Plan, manage and execute a variety of campaigns to build the awareness of impact.com’s Partnership program and generate leads •Produce a GTM strategy to kick off and accelerate impact.com’s Partnership program, GC; •Be responsible for the distribution and amplification through earned, owned and paid channels •Plan and execute Demand Generation activitiesto achieve GC marketing revenue goals •Support and *****ise multi-channels (paid, earnerd, owned and partnered ) activity in the GC market •Ensure that all marketing initiatives are properly executed in a timely fashion; organise key sessions with stakeholders and ensure that the overall momentum of GC marketing initiatives is maintained •Own ***** industry body relationships Other duties as assigned by the Company. This job description is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. -
Responsibilities Study company products Translate technical details into benefits for the user Follow and analyze market trends to position products Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages across marketing channels (landing pages, ad campaigns) Work with various teams (design, content, acquisition, product, sales) to implement strategies Test marketing product features, releases and ad copy Evaluate projects using relevant KPIs and feedback from existing and prospective customers Requirements and skills Proven experience as a Product Marketing Manager, Brand Manager or similar role Background in design and copywriting is a plus Experience in market analysis Familiar with product marketing tactics (e.g. integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, WebTrends) Excellent communication skills Keen eye for detail Creativity Analytical mind and strong quantitative skills BSc/BA in Marketing, Communications or similar field
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What you will do: • Plan, develop, and manage digital/mobile marketing programs and campaigns which include but not limited to website strategy, pay search buying, and online/mobile social media (TT, FB, LinkedIn, Pinterest, Ins, YouTube, etc.) strategies. • Ongoing management and implementation of digital marketing plans to support content and sales team. • Identify customer demands in the international market and execute tactics through maximizing SEM, SEO, social media, and other emerging digital platforms to optimize both conversion and transformation rate • Grow customer base via digital/mobile marketing channels, and maintain good relationships with customers via social media platforms • Cooperate with the Content editor to create attractive written and visual content for the products. Requirements: • Interested in Arts & Culture, Handicraft, Traditional Folk Arts. • Bachelor + Degree in Marketing/PR/Advertising/Journalism/Communication/Business/E-commerce • 4 + years digital marketing experience. A strong understanding of the Chinese Culture as well as the Western Culture and the ability to communicate this to e-commerce audience. Understanding of Intangible Culture Heritage and Handicrafts is a plus. • Experience with Google Analytics – managing and reporting on results thereby formulate digital strategies • Excellent English/Chinese verbal and writing skills • Excellent management and organizational skills, and ability to work independently and control multitask • Self-driven and energetic team player with a strong Entrepreneurship spirit
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15k-25k 经验3-5年 / 本科营销服务|咨询,MCN|直播平台,文化传媒 / D轮及以上 / 500-2000人Position Profile Own the day-to-day execution, management, and optimization of SEO and digital lead generation to fill our funnel with qualified leads and ultimately generate pipeline and revenue. This person is responsible for campaign execution, management, analysis, optimization, and reporting on campaign performance to leadership. This person will also own all SEO programs and growth opportunities to drive qualified, organic traffic to the website. Working under the Director of Demand Generation, this person will identify new campaign opportunities and areas for optimization, to help drive engagement on target accounts as well as generate pipeline. Essential Responsibilities •Plan, execute, analyze, optimize and report on all paid digital efforts globally including paid search, social advertising (Facebook, LinkedIn, Twitter), and display/retargeting •Own the roadmap for on-page and off-page SEO programs and growth opportunities, prioritizing initiatives based on level of impact and level of effort •Conduct content gap analysis, keyword opportunities, and competitive audits, and regularly audit website for SEO friendliness and improvement opportunities, as well as site architecture and technical infrastructure SEO optimizations •Work with marketing team to monitor and grow quality inbound links, and recommend content that will drive SEO value •Monitor and report on SEO performance •Partner with Marketing Ops and DG leadership to understand campaign efficiency and ROI and suggest ways to optimize spend •Maintain campaign budgets •Suggest new, innovative areas for growth, both paid and non-paid •Optimize toward agreed upon campaign KPI’s and ultimately meet marketing attributed pipeline and NMRR goals. •Develop and maintain integrated, multi-touch demand marketing campaigns •Adhere to campaign launch calendars and timelines •Maintain relationships with media vendors and marketing agencies Other duties as assigned by the Company. This job description is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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市场营销实习生Marketing Internsh
[北京·大望路] 2023-01-092k-4k 经验在校/应届 / 本科企业服务 / 不需要融资 / 15-50人【工作内容】 通过社会媒体平台进行产品内容营销推广 扩建市场营销材料与品牌宣传 更新系统中客户信息与回访客户 Drive and manage content marketing across social media platforms Build out marketing materials and brand collateral Update customer information and visit customers in the system 【岗位要求】 技能:母语为中文,拥有出色的写作水平。同时也需要较流利的英文水平。 Skills – Must be a native Chinese speaker with excellent writing skills. English fluency also highly desired. 【实习待遇】 薪水:一般为固定薪水 ,但也可根据之前的经验与工时进行商量。 Salary – Stipend and salary are negotiable depending on previous experience and hours worked. 【工作时间】 每周工时:最低要求每周40小时。 实习时间:至少两个月。 Working hours per week – Minimum 40 hours/week Length of internship – Must intern for at least 2 months. -
8k-15k 经验1-3年 / 本科企业服务,软件开发 / B轮 / 15-50人公司介绍: 我们是一家专注于提供最先进人力资源薪酬方案的科技公司,致力于为亚太地区客户带来卓越的体验。我们正在寻找一位具有广东话和英文能力的数字营销专员,与我们一起携手打造更美好的未来。 岗位职责: 1. 负责公司数字营销策略的制定、执行和优化,提高品牌知名度和影响力; 2. 利用各种数字平台(如社交媒体、搜索引擎、内容营销等)进行市场推广和宣传,包括 Facebook、eDM 等渠道; 3. 分析市场趋势、竞品动态和客户需求,为数字营销活动提供数据支持; 4. 与公司其他部门(如销售、客服等)协作,确保数字营销活动的顺利实施; 5. 跟踪和优化数字营销活动的效果,确保达到预期的市场目标; 6. 维护和拓展媒体及合作伙伴关系,提高品牌曝光度; 7. 负责香港线下活动的策划与执行,提升品牌在当地的知名度和影响力; 任职要求: 1. 本科及以上学历,市场营销、广告、传播等相关专业优先; 2. 至少 2 年数字营销相关工作经验,有成功的案例和经验; 3. 熟练掌握各种数字营销工具和平台,具备良好的数据分析能力; 4. 优秀的沟通和协调能力,能与团队和合作伙伴保持高效沟通; 5. 具备创新精神和较强的执行力,能适应快速变化的市场环境; 6. 广东话和英文口语流利,能与国际团队顺畅沟通; 7. 海外留学或工作经验者优先。 工作地点:中国(西安/深圳,可采用远程办公模式)
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8k-15k 经验1-3年 / 本科企业服务,软件开发 / B轮 / 15-50人公司介绍: 我们是一家专注于提供最先进人力资源薪酬方案的科技公司,致力于为亚太地区客户带来卓越的体验。我们正在寻找一位具有广东话和英文能力的数字营销专员,与我们一起携手打造更美好的未来。 岗位职责: 1. 负责公司数字营销策略的制定、执行和优化,提高品牌知名度和影响力; 2. 利用各种数字平台(如社交媒体、搜索引擎、内容营销等)进行市场推广和宣传,包括 Facebook、eDM 等渠道; 3. 分析市场趋势、竞品动态和客户需求,为数字营销活动提供数据支持; 4. 与公司其他部门(如销售、客服等)协作,确保数字营销活动的顺利实施; 5. 跟踪和优化数字营销活动的效果,确保达到预期的市场目标; 6. 维护和拓展媒体及合作伙伴关系,提高品牌曝光度; 7. 负责香港线下活动的策划与执行,提升品牌在当地的知名度和影响力; 任职要求: 1. 本科及以上学历,市场营销、广告、传播等相关专业优先; 2. 至少 2 年数字营销相关工作经验,有成功的案例和经验; 3. 熟练掌握各种数字营销工具和平台,具备良好的数据分析能力; 4. 优秀的沟通和协调能力,能与团队和合作伙伴保持高效沟通; 5. 具备创新精神和较强的执行力,能适应快速变化的市场环境; 6. 广东话和英文口语流利,能与国际团队顺畅沟通; 7. 海外留学或工作经验者优先。 工作地点:中国(西安/深圳,可采用远程办公模式)
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我们是谁 Lanvital 源自法文单词 Élan vital,代表“生命力”。 这个单词来自诺贝尔文学奖得主,哲学家亨利·柏格森,他认为人类的进化是由天生的生命冲动所驱动的。 生命冲动乃万物之源,并且在绵延的时间里永远创造。 人类通过直觉,打开自我,顺应生命力冲动,才能实现真正的自由。 我们甄选的每个产品,都能为我们的用户带来活力。 我们创建的”活力补补“品牌起源于上海,是一家新型跨境电商平台,致力于引进全球新一代天然小众品牌,助力品质消费,变美变漂亮,变好变健康。 已签约全球超过几十家营养品和护肤品等小众品牌,通过主力渠道和自有平台进行销售,让消费者有机会享受全球最优秀的高品质产品。 如果你对产品有好奇,对品质有要求,对未来有追求,欢迎来和我们聊聊。 岗位职责 1.负责公司新媒体平台运营,挖掘消费需求和产品卖点,设定运营策略,明确发展方向 2.熟悉某个或多个内容平台,了解各平台内容的差异化特质,进行内容创作 3.对全网热点有及时的感知力,并快速响应和跟进 4.跟踪新媒体推广效果,定期整理、总结运营经验,调整运营策略并制订优化方案 任职要求 1.本科及以上学历,英语、新闻、广告等专业优先,英语优秀; 2.有写作基础,文案创作能力优秀,能够独立写作文章;了解图片、视频制作流程,有独立制作视频(短视频)经验者优先; 3.有创新精神,对热点敏感,能够结合热点进行创作,并愿意尝试新玩法; 4.逻辑清晰,学习能力强,可以快速适应变化,带着思考和目标感工作; 5.目标意识强、工作严谨、高度工作热情和责任感 入职形式:兼职 薪酬标准:待定
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3k-4k 经验不限 / 本科企业服务 / 不需要融资 / 50-150人-协助完成各类推广项目,包括但不限于推广推广规划,平台使用,用户访谈,文案撰写,内容整理以及项目数据收集等。 -协助物料制作:社交媒体图片,视频更新。 -协助活动举办,活动材料准备等 -其他区域业务发展相关支持。 -在校大三,大四或者研一,研二学生,有固定的工作时间,一周不少于3天。 -专业不限,对文旅行业感兴趣。 -对主流社媒平台有一定了解,了解新媒体运营优先考虑。 -细致认真,具备较强的问题解决和分析能力。 -熟练使用office办公软件,会视频剪辑。 -必备条件:法语/英语口语书面语流畅,沟通能力强。
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岗位职责: 1) 区域光纤及相关产业市场情况深入调研和分析 2) 结合数据分析情况,制定区域光纤及相关产业市场开拓方案并推进实施 3) 利用线上渠道进行国际新客户的开发 4) 公司网站的更新和维护 5) 国际社交媒体运营 6) 数字化营销的内容策划 7) 企业形象、品牌的宣传与推广 岗位要求: 1) 正直、诚信、团队精神 2) 具有较强的主动性、自驱力、沟通能力、学习能力和系统性思维 3) 英语听说读写熟练,可作为工作语言 4) 市场营销、广告设计、英语及小语种(西班牙语、法语、俄语)等专业优先 【办公地点】上海市金山工业区夏宁路666弄145号
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